Welcome To My Portfolio!
I'm Hailey Wilkinson, a passionate storyteller with extensive experience in video production, photography, graphic design, and writing.
I began my journey at Valdosta State University, graduating Summa Cum Laude with a Bachelor of Fine Arts in Mass Media and Communication, specializing in Public Relations. Throughout my academic journey, I refined my skills in content creation, editing, marketing, and communication, immersing myself in the vibrant intersection of visual and written storytelling.
Post-graduation, I worked as the Communications and Marketing Director at the Valdosta-Lowndes Chamber of Commerce. During my tenure, I spearheaded strategic communication initiatives, revamped the digital media presence, and curated engaging content that significantly elevated the Chamber's brand visibility and engagement.
In my role as the Senior Director of Creative Video for Troy Athletics, I led a dynamic creative video team, producing captivating content spanning all 17 sports, igniting fan engagement like never before. My work with the Troy Men's Basketball team stands out as a highlight, where I created dynamic intro videos, recaps, and promotional content that energized our fanbase and showcased the dedication of our athletes.
Recognizing the value of every athlete's journey, I expanded video coverage to spotlight underrepresented sports, ensuring that key players and milestones receive the recognition they deserve. Through close collaboration with our Sports Information Directors, my team and I were able to include statistical data in our narratives, catering to the diverse tastes of our audience.
I made it my mission to elevate Troy University Athletics' brand impact through innovative video productions that resonate with fans and stakeholders alike. Each frame isn't just a snapshot; it's a testament to the passion and dedication driving our athletes and our community forward.
Recently, I started working with the Social Media Ambassador Team, where I had the opportunity to revamp their handbook. I contributed by rewriting sections and adding new content that provides ambassadors with practical tips and clear guidance to help them succeed in their roles. This experience has allowed me to combine my skills in content creation and communication, further strengthening my ability to tell compelling stories and connect with audiences.
My journey isn't just about capturing moments; it's about weaving narratives that celebrate the essence of each individual's story. Whether it's on the field or off, I'm dedicated to immortalizing the moments that define us, showcasing the raw emotion that shapes our lives.
My goal is to continue leveraging my abilities to tell meaningful stories that resonate with audiences. I am particularly interested in opportunities that allow me to work within a community I am passionate about, using my talents to foster a sense of pride and connection.
As you explore my portfolio, I invite you to witness the power of storytelling through my lens. Let's collaborate and bring your vision to life, one frame at a time.
Currently, I am a Graduate Assistant in the Communications and Marketing Department at the University of West Georgia. In this role, I schedule and conduct interviews, write articles, and create videos to promote campus events, including a recent video to promote our annual “A Day To Give West” Campaign. I capture and edit high-quality photos and videos for various events, contributing to the university’s visual storytelling and enhancing engagement on social media platforms. I am fortunate to collaborate with a talented team that values effective content planning and the power of teamwork.
Experience & Awards
-
• Capture and edit high-quality photos and videos for various events, contributing to the university’s visual storytelling and enhancing engagement on social media platforms.
• Schedule and construct interviews, write articles, and create videos to promote campus events.
• Utilize Word, Premiere Pro, and Lightroom Classic to produce multimedia content, taking the lead on scheduling interviews and contributing to effective content planning.
-
• Developed and managed a creative video team, producing content for all 17 sports, and enhancing fan engagement.
• Expanded video coverage for underrepresented sports, highlighting key players and milestones.
• Collaborated closely with Sports Information Directors to understand content needs and integrate statistical data into storytelling strategies.
• Elevated Troy Athletics’ brand impact through innovative video productions, fostering fan and stakeholder connections.
-
• Managed press releases, marketing materials, and communication channels to enhance Chamber media presence.
• Developed comprehensive marketing strategies, including newsletters, website updates, and branding initiatives for effective member and community outreach.
• Utilized media background to introduce videography services, enhancing the Chamber's media presence through captivating visual content for promotions, events, and online platforms.
• Developed comprehensive marketing strategies, including newsletters, website updates, and branding initiatives for effective member and community outreach.
-
Responsibilities:
• Communications:
o Assists with Chamber e-newsletter using Constant Contact
o Assists with Chamber quarterly e-publication using Canva and Flipsnack
o Prepares press releases in a timely manner for the Valdosta Daily Times
o Updates the Chamber’s press release section on the website
o Updates pictures on the Chamber’s website as needed
o Other communications duties as requested
• Marketing:
o Creates requested social posts, graphics, flyers, and other media using Canva
o Coordinates with Communications & Marketing Director to post on Valdosta
Chamber’s social platforms
o Coordinates with Vice President for Business Development to post on SEEDS
Business Resource Center social platforms
o Assists in uploading photos after events to the server and Chamber’s Flickr account
o Takes photos during Chamber events when available
o Other marketing duties as requested
-
• Coordinated media shoots in collaboration with the Athletic Department, ensuring seamless execution and attention to detail to capture compelling visuals and narratives.
• Lead the development of dynamic marketing materials, encompassing videos, photos, and graphics, to elevate brand visibility.
• Worked closely with the VSU Marketing team to maintain alignment with branding guidelines across all content, ensuring a consistent and cohesive brand image across platforms.
-
• Crafted compelling content to promote a diverse array of events and student activities, ensuring maximum visibility and participation.
• Strategically devised and implemented a comprehensive posting schedule across all social media platforms, guaranteeing consistent and timely updates to effectively engage our target audience.
• Leveraged a multi-medium approach encompassing photo, video, and graphics to achieve a 6.7% increase in social media engagement.
-
The Larry Etling Scholarship, established in 2016, honors the legacy of Dr. Laurence (Larry) Etling, who served as a professor in the Mass Media program at Valdosta State University from 1999 until his passing in 2015. The purpose of the scholarship is to support high-quality students as they pursue their careers in Mass Media and to encourage students to act as advocates for their discipline. The scholarship provides an award of $1,500 to its recipient and was endowed as a gift to the University from Etling upon his passing.